Products

Thoroughly researched & clinically tested, our exclusive Biomineral Technology uses natural mineral sources + botanical protein catalysts to deliver what's most important: Healthy manageable hair that is smooth, soft & strong, shines, & holds its color. Each of our hair care products contain a precise dosage of minerals & protein catalysts uniquely designed to achieve results you can see & feel. All our natural shampoos & conditioners are sulfate, sodium chloride, paraben, & gluten free.

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Born in the salon, ECRU New York offers prestige, curated hair and beauty products created by professional stylists and make-up artists. Anchored in a rich heritage of hair and beauty spanning nearly 20 years, every ECRU New York product is designed with one singular mission: to treat and perform. Our curated selection delivers endless beautifying options. We are trendsetters. We adapt trends in fashion to the world of hair and beauty, bringing the latest runway looks to our clients and customers. ECRU New York is found in the most exclusive salons and spas globally.

Ask a curly girl about her hair and she’ll tell you about her life. She’ll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. We’ve spent two decades at the center of this conversation. It’s curly, it’s complicated, it’s fun, and we get it. That's why our products are all inspired by conversations with real people. And our stylists won't just give you amazing curls, they'll teach you how to create them on your own. We help women believe in the very simple idea of loving their curls in their own way. It’s not dogma, it’s Deva®.

Brazilian Blowout is the only smoothing treatment that can be customized to keep curl and lose frizz, or to achieve a sleek and straight result. Known for significantly reducing drying and styling time for up to 12 weeks, a major benefit of this treatment is that it is finished at the salon with no "down" time. This means you can leave the salon and immediately wash your hair, exercise, put it in a stylish pony tail or clip without having to wait days to do so.

In 2006, a small group of industry innovators identified an opening in the market: the lack of a viable alternative to the traditional straighteners being used in salons at the time. Working with leading chemists and hair-care experts, they realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect—all without breaking the bonds of the hair. And thus, Keratin Complex® was born.

Inspired by founder Roberto Franchina in Milan, Italy, FRAMESI – A forever and always dedication to the professional hairdresser with innovative, high quality hair care products that deliver in salon precision, predictability and performance. Our foundation is color and cutting education establishing a platform for the hairdresser to blend beauty and fashion with individual artistry and creativity. The integrity of our products have become standard tools leading the way for professionals worldwide to Set Your Talent Free.

Amazing Color shampoo for use at home to maintain your fresh new hair color at home. Continuous use adds & replenishes color, preventing color from looking washed out & faded. Ask your stylist which shade is right for you!

Founded by hairstylists in Williamsburg, Brooklyn in 2007 Amika is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection Amika is an idiosyncratic & totally individual version of beauty. The result is a culture of inclusion & positivity. Amika products are straightforward & dependable. Sea Buckthorn Berry is included in every product. Vegetarian friendly, cruelty free, free from sulfates, MIT, MCI, Phthalates, & artificial colors. Tested on people, not animals. Ask your stylist which products are best suited for you!

Collaborating with ingredient manufacturers, industry-leading stylists, chemists and formula experts, ColorProof emerged a brand of luxurious, award-winning, clean formulas that have won the hearts of colorists and their clients worldwide. That collaborative spirit lives strong today in a brand where all voices are heard, encouraged and valued. Drop us a line to share your thoughts or learn more about joining our ever-evolving team of creative minds, professionals, innovators and style makers.

At Lakmé USA, sustainability constitutes a central part of our strategy: it is the source of innovation and cohesion of all our activities. We help protect the planet and improve the lives of those who may come into contact with our business and products. We started this journey with a sustainable business strategy focused on two key aspects: ethical consumerism and environmental protection.

We use the best practices to minimize the environmental impact of our entire value chain over the long term and are meticulous in dealings with our collaborators so as to build long-lasting and trustworthy relationships.